Define
The voice, in both languages, written down and agreed.
06 · Brand + production
A brand identity and content in two languages, without hiring a bigger team
Consistency is what builds a brand, and consistency is what most teams run out of first. We build the guidelines, the templates and the AI-assisted workflow — so your team never starts from a blank page, and everything that goes out still sounds like you, because you approved it.
What you get
Six things, named
- Brand bookPage 0101Brand guidelines that actually get used
- Brand bookPage 0202Templates built to be reused
- Brand bookPage 0303AI-assisted production workflow
- Brand bookPage 0404A tone guide for both languages
- Brand bookPage 0505An asset library your team owns
- Brand bookPage 0606Training, so it outlives us
Your brand, in any colour
This is our own site, as a concept. Pick a colour and watch the whole identity change together: the logo, the buttons, the details.
Concept
- Ground#070809
- Brand colour#E8A93F
- Text on it#150E02
- Second colour#6FD8E8
What changes
Scroll slowly and watch it change, from how things run today to how they run after.
Before
Where you are now
- Every campaign restarts the design work from nothing.All over the place
- Your Arabic and English content sound like two different companies.All over the place
- Posting stops the moment things get busy.All over the place
Where this puts you
- Templates and a voice your team can run without you.
- Both languages sounding like the same brand.
- A queue that keeps moving even in a busy month.
Human-led. AI-operated.
You brief a person, not a tool
The voice, and what the brand will not say
ChangesApproveWhich campaigns matter this quarter
ChangesApproveApproval before anything is published
ChangesApprove
First drafts across every channel, in both languages
PostStoryBannerResizing and adapting assets at volume
PostStoryBannerKeeping the queue full so the team is never stuck
PostStoryBanner
You talk to us, not to a tool. We learn the business, agree what matters, and then we build it — AI is how we get the volume of work done. It is our tool, not your job. Nobody hands you a login and wishes you luck.
How we work together
Four stages, and you see the work at each one before we move on.
Build
Templates and workflows, tested on real briefs.
Train
Your team runs it while we watch, not the other way round.
Hand over
Everything, including the prompts.
Our promises to you
In writing, before anything starts
- The system works without us in the room.Enforced
- Templates and prompts are yours to keep.Enforced
- Both languages held to the same standard.Enforced
- Nothing goes out without your approval.Enforced
Works well with
Two services that complete this one, and why.
Start here
Got a problem like this? Write it down.
In your own words. We'll tell you how we'd solve it, and agree the scope and price before any work.
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